It’s 1990, and a housewife, Mrs. White, is doing the dishes.
Suddenly, the water pressure gets low; it’s the same in the bathroom.
So, Mrs. White picks up the local directory and calls a plumber – Mr. John – to book his services.
Fast forward to 2022.
Mrs. White’s daughter, Ms. Scarlett, is facing the same problem.
But instead of using the local directory, she types ‘Plumbing Services Near Me’ on Google to look for a plumber.
Surprisingly, your plumbing business tops the list.
Ms. Scarlett then calls your company to book your services.
This may sound like a made-up scenario, but it can very much happen.
‘How?’
With the help of the following plumber internet marketing strategies:
- List Your Business in Directories
Even in today’s digital world, some people prefer doing things the good ol’ way, primarily senior citizens. This means they’re not tech-savvy enough to search for plumbing services online.
So, older adults rely on traditional methods. And it doesn’t get more conventional than directories. Keeping that in mind, list your plumbing business in those thick yellow books.
The good news is, most of them have taken the shape of various databases, including:
- MyZipPlumbers
- aPlumbers
- PlumberSearch
- Best Plumbers
- Make A Google My Business Account
If the previous strategy was for old-timers, this one is for all those obsessed with their smartphones and the internet, particularly Google.
According to a report, a business receives over 50 responses from their Google My Business listing every month. Therefore, you need to use this tool and create an account for your plumbing company.
The best part? It’s 100% free!
Take your time to fill out the following information about your plumbing business:
- Name
- Address
- Contact information
- Business working hours
- Send Emails to Clients
To build a memorable brand, you have to keep your business top-of-mind for your prospects. And an effective way of doing that is by sending them direct emails.
This way, not only would you establish healthy connections with your existing clients but keep new ones happy too.
But for email marketing to work effectively, it should be relevant, contextual, and personal.
Here’s how you can make the most of email marketing:
- Share helpful tips
- Offer discounts
- Remind clients that it may be time to perform maintenance
- Design A Website
A beautifully-designed website with creative copy is the best way to increase the visibility of your plumbing business. Although you’re free to use the standard templates, it’s not enough if you want clients to take you seriously.
That’s why we recommend having a few crucial elements on your website to ensure high conversion rates. They are:
- CTAs placed in effective places
- A detailed description of your services
- Testimonials (video or in text form)
- Use Clients Reviews
We’ve already established the importance of client testimonials in service-based industries. It’s similar to creating ripples in water. People will easily trust those who have already worked with your company.
Leverage this to your advantage by using client reviews. It doesn’t have to be super complicated.
If you gather only ten testimonials, that’s enough to make an impact. You can place them on your
- Website
- Social media platform
- Google My Business account
- Try Video Marketing
Video marketing has conquered the digital landscape, from social media ads to website testimonials. And there’s a reason why they are so popular among consumers.
Simply put, no one’s interested in reading large blocks of texts anymore; they’d rather watch videos that explain the same concept in a much more fun and engaging manner.
You don’t even need to possess high-end video recording equipment. Just your smartphone would do.
But remember to:
- Keep your videos short
- Post your videos on social media platforms
- Add videos to your website’s landing pages
- Optimize Your Website For SEO
You need SEO – etch this into the deepest parts of your brain and heart.
When clients use specific key phrases, Google searches for them on your website. If they’re available, the search engine will put your website in front of the prospects.
Otherwise, Google will start searching for other websites, and who knows? Your competitor might have used those keywords. And as a business owner, that’s the last thing you want.
So, optimize your website for SEO by addressing the four critical elements:
- Website structure
- On-site content
- Off-side authority
- Local SEO
- Retarget Your Prospects
Just because someone visits your website doesn’t mean they’ll hire your services. There’s a pretty good chance that they might stay for a few seconds and leave.
Does that mean you should let them go?
NOPE!
You’ll have to rely on smart marketing tactics, like using Google Ads, to retarget leads. This way, your company will be in front of their eyes even if they don’t visit your website.
Before We Bid Adieu
By now, you must know how marketing and plumbing business go hand in hand. Of course, it’s not as easy as it sounds, which is where YourLeadPartners’ and Newell Starks’ lead generation tool can ease your burdens.
Click here for more: https://www.techcrums.com/
