Keyword research is a great way to increase traffic to your site and improve search ranking. It can be confusing because many factors exist, including user intent, competition, and SERP features. You can avoid some mistakes if you want keyword research to be successful and improve your website.
Ignoring user intent
User intent describes the reason a user searches for particular keywords. This is an important component of keyword research as it will help you decide what kind of content to create and where you should focus your efforts to attract buyers who are ready to buy.
Don’t listen to your competitors.
First, identify your competitors. How will you ever defeat them if you don’t know their names?
Here’s a tip. Many companies have many competing brands and websites. Make sure you track down all domains associated with keywords or names in your research.
Once you have a complete list of competitors, look through each link to see what they are doing now. Is there a gap in their strategy? What can you do to fill these gaps and get ahead?
On a high volume of searches and neglecting traffic potential
It is important to remember that keyword research is primarily about getting as much traffic as possible. While it is true that keywords with high search volumes may not have a lot of traffic potential, it’s also possible that keywords with low search volumes but great potential might be overlooked if you only focus on search volume.
Looking at low-hanging fruits like LSI keywords
You might also want to consider low-hanging fruits when you are just starting.
Low-hanging fruit means easy and obvious keywords that are just under your nose. These words may not be very competitive, but they can still bring in a lot of traffic if they are high up in Google’s search results.
These keywords are easy to find as they are often found in the main content section (such as H1 or H2 tags, subheadings, or headings) or are repeated throughout the page multiple times (in bullet points or lists, for example). ).
Keyword research can be difficult.
Keyword research can be learned and mastered. Making mistakes is part of learning, mastering, or even mastering a skill. To avoid wasting time researching keywords that are irrelevant to your industry or business, make sure you understand why you are doing it. This can be clarified by referring to Part 2: Define Your Objectives and Goals. If they are unclear, you can update them as needed until they are clear.
Conclusion
Keyword research is both an art and science. It’s not enough to just put keywords in a spreadsheet and expect the best. It is important to research what people search for when they visit your website. If you have any questions about keyword research for your company, contact our Edmonton SEO Company today!.
