Many people today have begun their self employment by starting a house cleaning business. Most of your target audience will be agents who manage shared communal areas, upper class society, students or the elderly. This is a very large and varied target audience and one of your first steps to ensuring your businesses get noticed is to begin a flyer advertising campaign. Many people will over look this vital advertising element in favor of a business website; however flyers can significantly boost your business potential (do both!). Naturally any good business should have an online presence Phoenix cleaning services, but offline advertising should be implemented alongside this strategy – especially in the cleaning services industry.
Why Use Flyer Printing?
Flyer printing is the perfect tool for any new or old housecleaning business. It is a highly effective and economic advertising strategy but it has one main feature that makes it ideal alongside your other advertising plans. Mainly, flyer printing is used as a direct advertising tool to specifically target people in local areas. This makes it ideal for small businesses that have a set “delivery” area.
In the case of housecleaning services, you only want to target customers within the maximum distance that you are prepared to travel. You need to be able to comfortably get to your clients residence or business so it’s not beneficial for you to attract clients outside of your chosen acceptable traveling distance. With cleaning flyers and direct mail distribution you can advertise directly to the residential areas you want by Zip Code or carrier route (smaller parts of Zip Codes). This is much more effective that the “broad” advertising that the internet can provide. In this case, your website is there for your customer’s convenience, but cannot be a sole method of advertising. While some of your customers will find you online if you have a small website marketing strategy, you can expect a massive increase in customers with the flyer printing technique.
How do you Create Cleaning Flyers?
If you do have your own cleaning website you should ensure that your flyers match your website scheme and includes your cleaning company logo. This is call branding – which isn’t important for a small business except for the fact that it makes you look more professional and organized. Ideally you should employ the services of a good professional designer to help you create an effective flyer design.
You need to also make sure that you investigate the requirements of your chosen printing company beforehand so you can avoid printing errors or other design problems. Your flyer design needs to include something that pulls the readers in and encourages them to become customers of your business with a “call to action.” This can include special offers, safety guarantees, and company ethics. Naturally you will want to ensure your flyers promote your business as a trustworthy and honorable company as people will need to feel comfortable allowing you or your team into their home or business. Trust and professionalism is key to your success. Don’t be afraid to include customer testimonials on your ad as they will help potential customers feel comfortable when considering.
Don’t overload your readers with text or boring information, many times people will not read a flyer if it has too much text on it. Use simple language and short sentences to grab the reader’s attention along with impressive design and imagery. Your flyers need to be able to promote your cleaning business even without the recipients paying much attention to the flyer.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.
