An interactive display is a touchscreen-mounted device that can be operated by people and accepts user commands. Screens that visually exhibit texts, photos, and films are among these interactive displays. To give users a more engaging experience, interactive displays are frequently employed in academic and corporate institutions.
The market worth of interactive displays in 2021 was USD 35 billion and will be worth USD 79.21 billion by 2030, growing at a 9.5% CAGR During 2021-2030.
Global demand for interactive displays is rising due to growing digitalization and internet adoption across many industries. Touch-based gadgets are trending in sectors like manufacturing, BFSI, corporate, education, retail, and healthcare. The demand for interactive displays is increasing due to the increased popularity of touchscreen whiteboards, tablets, smartphones, smartwatches, and laptops.
Market Dynamics
Drivers
Since consumers are more aware of the value of using interactive displays across various industries, there has been an increase in demand for them. The retail industry has adopted interactive displays because they improve the shopping experience for customers. Additionally, it aids in facilitating simple access to the retail store’s inventory of goods. Due to the convenience of access and time savings, customers are greatly drawn to these establishments. It contributes to giving customers a better experience and a captivating experience. All of these factors contribute to the growth of the market.
Restraints
The use of interactive & touch tables and other interactive display technologies will increase significantly in the hospitality and educational sectors, among other industries. The product’s high price and restricted availability limit its potential for substantial growth. While there is a market for touch tables, most customers prefer to have them customized for their specific industries and environments. Making a single bespoke touch table each time is hence incredibly time-consuming and expensive.
Opportunities
The market has improved the current technology thanks to ongoing research and development operations. It has been helpful in giving the already-existing items better functionality. Better technology has been included in interactive whiteboards, making them more user-friendly. The increasing application of artificial intelligence is anticipated to offer a significant amount of opportunity for market growth. Artificial intelligence is being used more often across a wide range of businesses, and its use in interactive products will elevate such products to new heights.
Market Segmentation
By display, the market is segmented into Interactive Whiteboards, Interactive Video walls, Interactive Table, Interactive Kiosks, and Interactive Flat Panel Displays. The interactive kiosks category ruled the industry with a 32% market share in 2021. The expansion of this market is due to the growth of smart cities, which has led to greater demand for interactive displays.
By panel Size, the market is segmented into 32”–65”, 17″–32″, and 65” and above. The biggest market is held by the 32″-65″ with a 41% share in 2021. Overall, the high usage of panel size in healthcare, retail, and hospitality, as well as in the food and beverage industry, to display the menus, order numbers, etc., is the cause of the segment’s growth.
By technology, The Interactive Display Market is divided into LCD, LED, and OLED. In 2021, the LCD segment ruled the market with 51%. The declining cost of the interactive display fuels the market expansion of this segment.
By application, The Interactive Display Market is divided into Retail, BFSI, Healthcare, Corporate & Government. Due to the adoption of interactive kiosks and signage in retail stores, the retail sector ruled the overall market with the biggest share in 2021. Retailers can alter the merchandise and pricing of their products by understanding their customers’ behavior and purchasing habits.
Regional Analysis
North America held the largest regional market, with a share of about 37% in 2021. The presence of significant manufacturers of these devices drives the market growth in this region. This technology is widely employed at many restaurants in nations like the United States and Canada. In addition to the hotel industry, the government also utilizes it. The market expansion in this area will be driven by rising demand for this technology in the corporate education and retail sectors.
Key Players
- Epson America Inc
- Samsung Display Co. Ltd.
- Cisco Systems Inc.
- BenQ Corporation
- Google Inc.
- Planar Systems Inc.
- SMART Technologies
- Crystal Display Systems Ltd.
- Microsoft Corp
- IntuiLab SA
- NEC Display Solutions Ltd.
- LG Display Co. Ltd.
- Egan Teamboard Inc.
- Panasonic Corporation
- ViewSonic Corporation
The market worth of interactive displays in 2021 was USD 35 billion and will be worth USD 79.21 billion by 2030, growing at a 9.5% CAGR During 2021-2030. Due to factors like the rise in the use of interactive kiosks and interactive tables, an increase in demand for cutting-edge technologies, and the trend toward touch-based devices, the demand for interactive displays in the education and retail sectors will rise rapidly. On the other hand, the market for interactive displays will benefit from improvements in interactive displays for larger applications and expansions in the education and retail sectors in emerging nations.
