Having a product rating and review feature on your ecommerce site can really improve your business. It is a wonderful sales tool to help buyers with their purchasing decision. As online shopping has become more popular in recent years, more and more online stores are Kaufempfehlungen starting to use this type of rating and rating system. Well-known online retailers like Amazon have made it an integral part of the online shopping experience. Consumers can get an idea of what to expect when they buy the product and read about the experiences of others. This allows consumers to trust both your products and your business.
Research Products Before Making A Purchase
The majority of online shoppers surf the web to research products before making a purchase. In fact, studies have shown that 77% base their purchasing decisions on product reviews and reviews from other customers. 63% of consumers are more likely to buy a product when there are reviews, and 59% value real people’s opinions over experts. Online shoppers have become accustomed to reading and writing reviews and basing a product’s quality on user ratings.
There are many benefits of adding a product rating and review feature to your online store. Here are just a few of them:
- You get free word of mouth
- Product reviews are user-generated content that is updated frequently to keep search engines crawling your product pages
- User reviews contain keywords that you may not have optimized for, such as B. Competing brands, which also benefits your search engine rankings
- There is a good chance that consumers who write a review on your site will also leave a review on other sites that link to your product page, increasing the number of backlinks to your site
- Consumers are more willing to shop at your store
- These reviews will help you figure out which products are worth keeping and which ones you should get rid of
So what happens when you get a bad product review? Turns out, bad reviews aren’t as harmful as you might think. Bad ratings are actually necessary to maintain the credibility of an online shop. An ecommerce site that only has good product ratings and reviews will appear less than genuine in the eyes of a consumer. A product that has an equal number of good and bad reviews, or a majority of good and few bad reviews, is very common. If you’re selling a full line of similar products, your overall product sales should still increase, even if a particular product with poor reviews is seeing fewer sales. Poor ratings and reviews also help reduce the number of returns or complaints as the people buying the product should have a good idea of what to expect when they receive it.
To Write Product Reviews
The more people who take the time to write product reviews on your site, the better. Not only does it show that your products are popular, but also that a lot of people are shopping from your online store. A good way to get more people to review your products is to ask them after some time has passed since the purchase date. You can try to give them an incentive, e.g. B. Write a review for a chance to win a free gift, discount or gift certificate. It’s important to make the product rating and review process as easy as possible, use a star rating system, and add categories for more organized reviews.
Now it’s time to set up a consumer product rating system Produktvergleiche on your e-commerce site. Let consumers rate and review some or all of the products in your online store. With the right ecommerce solution, you can easily manage ratings and reviews from your store admin and accept new submissions either automatically or manually.
