The logo is one of the main components of the company’s image. The presence of a logo on advertising products, goods and other media allows not only to identify the brand, but also creates increased trust in relation to it. A good logo should create a positive impression of the company, distinguish it from competitors, and also reflect its essence and policy as accurately as possible.
PRINCIPLES OF A GOOD LOGO
In order for the logo to really “work”, it is important to be guided by the following principles when creating it:
- ease of perception – without this principle, it is impossible to create a logo style. When looking at the image, the client should have a clear understanding of the essence of the company or product;
- originality – the logo should be memorable and unique. It should not be associated with the logos of other companies;
- harmony – the logo should not contain unnecessary elements that greatly complicate its perception. In addition, all details, from fonts to color elements, must be combined with each other;
- proportionality – the proportions of the picture or inscription should be chosen in such a way as to look harmonious both on small media and when magnified.
STAGES OF WORK ON THE LOGO
It takes a lot of effort to develop a logo and corporate identity. In order for the final product to fully meet the requirements of the customer, it is important to take into account many points. The process of creating a logo consists of the following steps:
- analysis of the company and competitors;
- creation of preliminary sketches;
- presentation and evaluation of the effectiveness of the new logo;
- making adjustments;
- presentation of the end result.
ANALYSIS OF THE COMPANY’S ACTIVITIES AND EVALUATION OF COMPETITORS’ LOGOS
Creating a graphic logo starts with a thorough analysis. At this stage, it is important to identify the specifics of the company and product, as well as analyze the target audience. In addition, it is necessary to study the logos of related firms. This is a necessary condition that allows you to create a more successful product and avoid possible errors. Based on the analysis, a choice of color and stylistic solutions is made, as well as the first sketches are created.
CREATE PRELIMINARY SKETCHES
The logo can have any form, from a small miniature to an intricate inscription. The most important condition for this is originality and uniqueness. If the company has a corporate identity, then the new logo should match the existing style. Usually, several sketches are developed, after which the most suitable option is selected that meets the following requirements:
- uniqueness;
- recognition;
- intelligibility;
- ease of perception.
LOGO PRESENTATION
After the most suitable option is selected, it is presented to the customer. Also at this stage, the reaction of potential buyers or partners to the logo is evaluated. If there are shortcomings, the project is finalized and adjusted.
MAKING CHANGES AND PRESENTING THE FINISHED PRODUCT
Changes are made taking into account the studies carried out before, as well as based on the personal opinion of the customer. The finished logo should form a positive opinion about the company among consumers, be easy to understand and correspond to the specifics of the company. If the customer is completely satisfied with the new logo, its legal registration is carried out.
