Instagram Traffic
The rise of Instagram as a platform has been as monumental as that of other tech behemoths such as Google and Microsoft. Its intuitive interface and graphic-driven approach have been able to drive its popularity to previously unimaginable proportions. Instagram has also been helped by the presence of celebrities and influencers on its platform, bringing their own legions of fans and followers along.
For digital marketers starting out with social media marketing, Instagram is a platform where success is paramount. Without Instagram, marketers stand to lose a big chunk of following they could otherwise have enlisted. Since driving traffic to Instagram account has become an issue of great importance, we discuss how marketers can do so in this article.
Establish Rapport with Instagram Influencers of the Same Niche
How does a lone wolf survive in a jungle? In a pack, always in a pack.
As a lone account on Instagram, it is unlikely that a digital marketer will be able to drive traffic to his/her account. The first step to driving traffic to an Instagram account is interacting with one or more influencer of the same niche and starting a dialogue.
There is then the question of what to say when reaching out to an influencer. Digital marketers, bloggers, or anyone else trying to increase Instagram account traffic should reach out to influencers and introduce them to their original content. Interacting with anyone without any form of content is probably useless, as influencers values content just as much as anyone else.
Hashtags
# tags have become an ominous sight on social media, not just Instagram. From representing a community to a tagline or practically anything under the sun, # tags are now used increasingly to help users find information related to a certain topic.
For the purpose of driving Instagram traffic to account, # tags can be used in posts and comments to make sure it reaches the target audience. For someone posting something on cricket, adding #cricket in the caption is a great way of reaching people interested in the topic.
Those posting # tags should be careful about a few things while doing so. First, users should research the right # tags to post and not add irrelevant tags which are not related to the content of the post. Second, posting too many # tags in a post is a bad practice and can lead to people unfollowing the account. Three to five # tags are enough for a given post.
Make Use Of Instagram Stories
While Snapchat began the use of stories, Instagram adopted the tool followed by other platforms like Facebook. A story is a message or post which is visible to the followers of an account for one whole day at the top of the feed.
While posting on Instagram, a post can get buried in an avalanche of other posts. Given that people these days follow so many accounts, it is not uncommon for some posts to not appear in follower feeds at all.
Instagram stories help in this regard and remain visible on every follower’s home screen for twenty-four hours. For those who want to make sure they continue to reach their followers every day, posting an Instagram story every day is crucial.
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses Academy, providing best & advanced digital marketing course & known as best digital marketing institute in Delhi.
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