A wide range of conversions can be improved on your BigCommerce store. You may have time to experiment with the different methods you can deploy, but remember that each has risks and potential rewards. You need to know when and where conversion rates are optimal to save time and effort in implementing an effective strategy. The following are ways to improve conversion on your BigCommerce store.
1. Use of AI Chatbot
An Al chatbot is a computer functionality that helps the end user interface by completing tasks or giving answers to information. The Al chatbot follows up on the information you provide and if they have questions requiring further research. This routine conversation allows you to maximize your conversations and keep customers engaged, increasing conversion. In this case, the Al chatbot aids your customers by providing ideas and suggestions to improve conversion.
To implement this on your BigCommerce store, you’ll want to create a script for how you want the AI chatbot to communicate with your customers and what kind of answers you want it to give to their questions.
2. SEO Optimization
While you can’t control Google’s algorithm updates, you can use advanced SEO techniques, such as Structured Data, to improve your site’s performance. Various factors power Google search results, but indexed content on your site is one of the most important factors. Indexed content means that the information on your website is readable and searchable on Google, Yahoo and Bing. To improve your website’s performance with this ranking factor, you’ll need to add some unique keywords on a template page so that it becomes structured data. These keywords should be relevant to your niche and product offerings. The more relevant you are, the better your conversion rates will be.
3. Ad Targeting
The complexity of ad targeting across different BigCommerce pages can affect conversion rates; therefore, it is important to understand how audiences are targeted. There are three options for ad targeting: specific targeting, interest-based targeting, and contextual targeting. You can use any of these, but if you only want to target specific demographics or you already know the location where people will be coming from (granted that your ad network provides this additional data), then use specific or context-based ads. You can also use interest-based ads to target your customers, but these ads will be served based on their interests. The more specific you can be with your ad targeting, the better performance you will have.
4. Use A Well-Written Content Strategy
A good website is fully capable of converting customers, but writing the content that’s present on the page will influence conversion rates. Content can be improved in two ways: in terms of quality and quantity. The more information you provide and the better your calls to action are, the higher your conversion rates will be. However, if you want to improve your conversion rates in a particular niche, you must focus on one niche and improve on it exclusively, as this will lead to higher performance.
Improving conversion on your BigCommerce store requires a lot of testing and fine-tuning. The process can be time-consuming, but the efforts you put into the first few steps will pay off in the long run. You need to be patient and understand that there are varying levels of success when it comes to conversion optimization on your BigCommerce store.
