To improve Shopify SEO, you need to focus on certain basic elements on your website. To start, you should create a compelling page title. This should include your keywords and be appealing to both human readers and search engines. Keep in mind that Google displays the first 50-60 characters of a page title. So, if you’re aiming for a high search result position, your main keywords should be near the beginning.
Long tail keywords
When optimizing your Shopify SEO, it is important to consider long-tail keywords. These are less competitive keywords that are highly specific to your store. They may have a low search volume, but they are more likely to generate sales leads. For example, “handmade leather iPhone case” has a low search volume but can result in a lot of traffic if people are looking for the specific kind of case. Another important factor to consider is image optimization.
Unique content
Unique content is an important element of any SEO strategy, and it will give your shop a leg up in search engines. When crafting your website content, remember to avoid keyword stuffing. This is a major ranking factor that can hurt your website. Also, avoid using duplicate product descriptions. Using unique product descriptions can boost your SEO.
Site structure
To optimize your Shopify store, it is important to create an optimized site structure. This will make it easier for visitors to find the information they need, as well as make it more user-friendly. This means you’ll need to write meaningful title tags and use relevant categories. The right structure will also help your website be seen by search engines.
Navigation
To improve the SEO of your Shopify store, make sure your navigation menu contains your target keywords. Shopify offers two types of navigation menus: the primary menu at the top of your page and the footer menu at the bottom. Both should contain popular pages that visitors are likely to click on. You can customize each navigation menu by going to your Shopify dashboard and selecting Online store > Navigation. To optimize your navigation menu, add your target keywords to the title and description of each page. Optimized titles and descriptions tell users what your store is about, which will encourage them to click through.
Site audit
A site audit is an important part of enhancing your Shopify SEO strategy. Whether you are trying to get a high ranking on Google or simply want to improve the performance of your shop, a site audit can help you optimize your store for maximum traffic. A site audit will allow you to identify problems that may affect your ranking. For example, if your pages take too long to load, visitors may not stay long enough to purchase an item. Additionally, your site may not be optimized for SEO if you have broken links.
Yoast SEO for Shopify
If you’ve been using WordPress to power your online store, you may already be familiar with Yoast SEO. The Shopify version of the plugin offers similar functionality to that of its WordPress counterpart. The tool helps optimize your website for organic search results by adding structured data that Google can understand. This helps your site rank high in search results and attract more visitors to your store.
