In the large pool of social media platforms, it has become difficult for brands and businesses to identify which platform to pursue. If you are a brand, it is important to have your presence on LinkedIn. It is because, currently, LinkedIn is the world’s largest professional networking site. It is a place where people can showcase their skills and get better job opportunities.
However, LinkedIn has not been limited to just corporate jobs in the last few years. This platform has become a great marketing tool for brands and businesses in the last few years.
As a brand, one can build deep business relationships with your target audience on LinkedIn. The best part about using LinkedIn is that it is authoritative and authentic. Also, it helps you to increase awareness of your business.
Accordingly, many brands are showcasing their LinkedIn presence on their business website. It helps them to be in direct touch with their target customers and understand their pain points. However, they are still on the fence about how to showcase their LinkedIn feed on WordPress to increase awareness.
Therefore in this blog, we are discussing the two simple ways to embed a LinkedIn feed on website to increase awareness of your business.
Two Simple Ways To Embed LinkedIn Feed On Website
There are so many ways to embed LinkedIn feed on website. In this blog, we are providing the simplest and most manageable ways in which you can embed LinkedIn feed on website. These two methods do not require any prior technical knowledge or any college degree to use them. As a result, you can easily embed LinkedIn feed on website.
#1 Social Media Aggregator Tool
Your website is the first step in the sales process. Therefore it should be smart and attention-worthy. You can make your website look cool with the help of any social media aggregator tool.
Embedding was never easier, thanks to the arrival of social media aggregator tools. The arrival of social media aggregator tools has entirely changed marketing trends. Brands and businesses can now easily embed their social media platforms on their website.
So many social media aggregator tools are currently available in the market. While they differ in features, they are easy to operate.
While we are at it, the social media aggregator tools offer features that help you to customize the entire LinkedIn widget for HTML, WordPress, Wix, etc. It means you control how your LinkedIn widget will look to your website visitors. Using this feature, you can change the size of the font, font style, etc.
Some of the other major features are analytics, custom CSS, custom CTA, etc.
The custom CSS editor helps you to modify the theme of the website. The tools’ customisation feature helps you instantly grab the attention of website visitors.
The robust analytics feature helps you to analyze the performance of your widget. It will enable you to optimize your content in a better way. Most of the LinkedIn widget is compatible with all the popular content management platforms like WordPress, Wix, Weebly, etc.
These tools are easily affordable, which means you can afford their subscription plans even as a small business owner.
#2 By Adding Screenshots
We understand that, as a budding business owners, investing money in everything is impossible. Even a small amount of money is important for your business. Therefore we have come up with another idea. This strategy is free of cost.
If you are uncomfortable using social media aggregator tools, you can still embed your LinkedIn feed on your website. You can take screenshots of the LinkedIn posts you want to embed on the website and upload them to its backend. You can also create a collage of all the images you want to embed and upload it on the backend of your website. This way, you can have more LinkedIn posts on the website without using any social media aggregator tool.
However, this strategy is not as easygoing as it sounds. The biggest drawback of this strategy is that you must go through the same process repeatedly if you want to embed new LinkedIn posts. Apart from that, when you use this method, you will not be able to customize the LinkedIn widget. As a result, you will not be able to customize the look and feel of the widget.
Wrapping Up
LinkedIn is a great platform to market your business. It has maximum reach among the audience interested in your product or service. It indicates the marketing intent of LinkedIn users.
So don’t wait to use the abovementioned strategies to increase brand awareness and grow your business.
