How to use SEO and SEM to increase sales
The term SEO responds to the English acronym Search Engine Optimization (Search Engine Optimization) and represents a set of techniques aimed at making a web page appear in the first places when any user performs an Internet search. Without a doubt, SEO positioning is of vital importance for a company to be able to acquire new customers who demand its products and services.
SEO techniques are related to web architecture and the keywords that represent the main content of the page. SEO positioning only affects organic search results , that is, not paid or sponsored, as is the case with SEM (Search Engine Marketing) , which has to do with the management of paid links in search engine advertising. SEM is related to Google AdWords, a tool provided by Google for the positioning of web pages through sponsorship.
SEO and Advertising go hand in hand
Behind SEO positioning techniques, there is usually always a marketing strategy to multiply the presence of a company on the network, thus facilitating its advertising with different links and participation in social networks. If carried out properly, SEO provides a greater number of visitors to the web page, a greater number of conversions and considerable savings on traditional advertising and marketing campaigns .
However, it must be said that SEO positioning is not miraculous in terms of time. It requires constancy. Results do not appear overnight. It is essential to develop an exhaustive SEO strategy, with good content and, above all, that it be original. This is an essential aspect for Google to consider that the position of a website should be as high as possible. Therefore it is important to avoid duplicating content from other websites and try to offer the highest possible quality.
Characteristics of the SEO strategy
Studies show that the human eye focuses more attention on the upper left part of the screen, so that is where the well-positioned company must appear so that the user decides to click on its web page, and that, inevitably, happens for having a good SEO strategy. This must be designed globally, since many elements come into play, both internal and external, which must be dealt with in detail.
Elements such as domain name, friendly URL, headers, page title, Metatags, loading speed, time spent on the web, bounce rate, file names, consistency in outgoing links or hosting information require a prior study and thus be able to shape the most suitable SEO strategy for each client.
SEO and SEM are one hundred percent compatible
The first means an improvement in results in the medium and long term, and the SEM is more immediate and fulfills its function of positioning a website from day one that previously did not appear in the main search engine positions. If you have real experts in the field who develop a strategy adapted to the needs of each company, SEO and SEM positioning plays a decisive role when it comes to making a company visible on the Internet and thus increasing its sales.
