INCEPTION:
Ever wonder why people resort to taking resume writing services? Of course to communicate their skills aptly. Similarly communicating with targeted users through smart digital ad techniques, email campaigns, engaging social media posts, and other methods is the core of digital marketing. To market goods and services to a targeted audience, corporate executives and digital marketers use digital technology and marketing techniques.
The flourishing digital marketing sector has increased the demand for marketers. One who aspires to start a career in digital marketing can find many opportunities available if he possesses the necessary qualifications. High salaries and a range of benefits are offered with jobs in this sector.
DIGITAL MARKETING: WHAT IS IT?
Digital marketing is the process of marketing the goods or services, which a company offers, using web tools like social media, organic search, email, and others. Digital marketers must stay on top of the most recent trends in order to succeed in this field, which is rapidly evolving, particularly when it comes to social media, where new platforms appear with surprising regularity. Most digital marketers fall into one of two categories:
- Specialists who have extensive experience in one or two channels
- Generalists who have proficiency and knowledge across the majority of mediums
The digital marketers who are in high demand and also enjoy high salaries are those who are extremely skilled in one channel but have some experience with the other as well. Moreover, roles, qualifications, competencies, and desirable personality traits within the digital marketing personality are also important (Elhajjar, 2022).
WHAT SALARY CAN YOU GET FOR DIGITAL MARKETING JOBS?
Even in this weak economy, careers in digital marketing have experienced tremendous growth. One can find a fulfilling career path in digital marketing if one considers brand recognition or clicks and sales.
However, there is a need to first define the roles in the digital marketing sector before discussing the pay for digital marketers. So here is a quick guide for you to take enough information on various career paths in digital marketing along with pay and the specific role they play in this sector.
1. Digital Marketing Manager:
A digital marketing manager carries out the digital marketing strategies of a business to reach target audiences. Leading organizations for this job to reach an audience include Amazon, Accenture, Google, IBM, and Freelancing.
They get an average salary package of $95,955 which is the sum of their base pay as well as extra compensation like commission, cash incentives, and profit-sharing based on Glassdoor research which is a free online resource that collects information and opinions about businesses, pay scales, and even available jobs.
2. Blog Manager:
Blog manager manages a company’s blogging initiatives, including creating blog posts and improving the metadata. They receive an average salary of $71,724. Leading companies for blog managers are Univ. of Southern California, Investish Digital, SEMRush, DentalQore, Magoosh, etc.
3. Social Media Manager:
The social media manager is responsible for overseeing social media marketing campaigns and preserving a company’s online presence on various social media platforms. They get an average salary of $75,935. Top-ranking organizations include Teleperformance, Accenture, Freelancer, TaskUs, and Meta.
4. Content Manager:
A content manager manages the creation of strategic content that will educate and draw audiences. According to Glassdoor, their average pay is $95,685. Top companies for content managers include Microsoft, Meta, IBM, Accenture, and Google.
5. SEO Manager:
SEO manager supervises an organization’s SEO procedures and enhances a website to increase search rankings and thus increase website traffic. Their pay scale is $98,742. SEO managers can look for career opportunities in Wpromote LLC, Terakeet, Logical Position, SelfEmployed.com, and Google.
6. Influencer Marketing Manager:
Influencer marketing manager creates partnerships with influencers for a business and strives to enhance influencer marketing campaigns. They can entertain a pay scale of $90,188. The top organizations for this role include Curology, Nike Communications, SelfEmployed.com, Nike, and Self Opportunity as per Glassdoor.
POTENTIAL VARIABLES THAT INFLUENCE YOUR SALARY IN DIGITAL MARKETING
The above details mention salaries related to different roles in the digital marketing sector. However, it is not a hard and fast rule as many factors exist that affect the salaries and income potential of people associated with this field. So you should take into account these factors as well that could affect your salary.
1. QUALIFICATION FACTOR:
A bachelor’s degree in communication, advertising, or business administration, or certification in a high-demand skill can increase your salary for some digital marketing positions.
2. EXPERIENCE:
Your earning potential may be influenced by your experience with digital marketing. You can get experience by working for another person, doing contract or freelance work, or even running your own business. Working for a digital marketing agency gives many aspiring digital marketers the opportunity to gain experience by allowing them to work on a variety of projects involving various channels.
Being an agency employee is a fantastic learning opportunity because clients expect agencies to be up-to-date on trends across all platforms and mediums. Moreover, a person in the company of people can learn from each other since their knowledge bases differ from one another. Others begin their careers as in-house digital marketing experts, despite being a little more difficult, it is also a great opportunity to gain experience, which in turn enhances the chances of getting a higher salary.
CONCLUSION:
The advent of the digital age has altered how people buy things. Businesses can no longer rely on traditional modes of advertising on the radio, in newspapers, or on the broadcast. They must instead use digital marketing. However, the salary of a digital marketer depends on location, the size of the business you work for, seniority, and years of experience as a few of the variables.
As a result, salaries for digital marketers can greatly differ from one extreme to the other. As more businesses realize the potential of efficient digital advertising, social media marketing, and improved search rankings, one can predict plenty of growth potential. If you are dedicated to learning the most recent tech skills, you may be able to pursue a lucrative career as a digital marketer.
